A specialist will call you within 1 business day.
1 GBP = 1.0996 CHF
Indicative mid-market rate, ECB reference 2026-10-22. Not a quote.
GBP/CHF, last 90 days
Swiss francs are the currency of the watch trade. Whether you're buying pre-owned stock from a Geneva dealer or paying a supplier in Biel, most of the money moves as GBP to CHF.
The franc is often seen as a 'safe haven', so it can strengthen quickly when markets get nervous. That can change the sterling cost of a piece between agreeing the deal and paying for it.
Paying Geneva, Zurich and Biel dealers fast so you don't lose the piece.
Servicing, parts and brand invoices billed in francs.
Ski chalets, school fees and running costs.
At a 3% margin, a CHF 185,000 piece costs around £4,000 more than at a specialist margin of 0.6%. That's often most of the profit on the deal.
It depends on when your funds reach us and the dealer's bank. Your specialist will give you a realistic timeline before you commit.
Investors often buy francs when they're nervous, which pushes CHF up against the pound. That's why some dealers watch the rate closely before big buys.